About "California's Next Century 2.0"

In the 21st Century, our country is in peril. California can save it. The world needs a new leader. And Californians are perfect for the job.

In “California’s Next Century” (ISBN 1475186029), Marcus Ruiz Evans offers a radical proposal for remaking California. For more than a century, California has been a trailblazer for America and the world alike. Its innovative residents have pushed forth cutting-edge developments in commerce, technology, art and lifestyle design. As an overhaul, Evans suggests that California embrace its unique global role and form itself as an independent republic, through the mechanism of Sub National Sovereignty which retains a strong connection to the original host country, uniquely poised to become the Switzerland of the 21st century, a global nerve center of international diplomacy, technology and finance.

A lifelong Golden State resident, Evans draws on his own engagement with the state’s culture to develop the proposals he outlines in “California’s Next Century.” To understand why California should take on this role, he revisits the history of 19th and early 20th century Switzerland, when Geneva served as a neutral global meeting place for international negotiations. Consequently, it reigned as a cosmopolitan parlor for passionate exchanges about the latest developments in technology, art and commerce. Over the course of the 20th century, Switzerland would lose this role to other forums such as the United States-backed United Nations, which many developing nations and global powers came to see as unfair. “The world needs a new negotiation and talk nexus to serve the role that Switzerland did in the last century,” Evans says. “But in this next century.”

In his book, Evans fills in the details of his radical proposal, analyzing why California would want this role and how it could assume it. Far from a crank idea, this is a scholarly analysis that seriously considers the need for a global diplomatic center. It illustrates how California and the United States could benefit from this new arrangement. “California’s Next Century” is a serious and lively book that will be appreciated by California residents and the world’s many lovers of the state who appreciate its openness to diversity and its unique ability to capitalize on the talents, passions and skills of a global array of dream seekers.

“California’s Next Century” is available for sale online at Amazon.com and other channels.

It's the story of how California can become one of the centers of global diplomacy and economy, because we embrace our diversity to benefit in the emerging global economy of the 21st Century.

The Book came out in 2011. It was picked up by Mikazuki publishing. He has spoken at more than 40 cities across California, giving the exact same presentation to SF, LA, Sacramento, Central Valley. libertarians, conservatives, liberals. Openly gay groups, state worker unions, business owners. Military personnel. West Hollywood.

 I will talk to anybody. I have made a real effort to reach out to all Californians. Geographically, and politically. There are 40 cities.


  • "This serious scholarly analysis explores the unique diversity of California culture and shows how the state could transition to an independent republic in a practical arrangement that would still heavily favor the United States and benefit residents of California."

    RJH, customer review, Amazon (Nov. 5, 2012)
  • "I have seen the author present first hand and he brings up some powerful points. I plan to purchase this book, in an effort to hear more. You should consider doing the same."

    J. McCamey, Customer Review, Amazon (Apr. 25, 2013)
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